I’ve been attending and covering HP’s partner events like Amplify for decades, and it has always struck me that HP treats its partners like family.
That kind of partner relationship is vastly different from what I’ve seen at other companies I’ve worked for — firms that claim to value partners but often treat them like a burden they’d rather not deal with. HP’s approach should be the standard. Instead, it is the exception. Enrique Lores is a unique CEO, and while HP has had some problematic CEOs, Lores embodies the empathy and customer focus of HP’s founders.
It is rare to see a CEO mingling with attendees, soliciting feedback, and engaging in meaningful conversations at events. Typically, CEOs retreat to the background after a brief appearance on stage, leaving the spotlight to others.
However, HP’s Amplify partner event was different. It was marked by the unusual presence of HP’s CEO, who actively roamed the event floor, interacting with partners and attendees alike. This level of engagement was unprecedented and set the tone for a truly remarkable experience.
Let’s talk about HP Amplify this week. Then, we’ll close with my Product of the Week, an upcoming notebook from HP that uses the Qualcomm Snapdragon solution correctly — which, sadly, is also an exception.
HP’s Focus on End Users and Partners
The HP Amplify event was unusual not only because of the CEO’s approachability but also because of its extreme focus on end users and partners.
Unlike many industry events that primarily showcase engineering feats and product specifications, Amplify prioritized the experiences and needs of its customers and partners.
HP demonstrated a commendable dedication to understanding and addressing the real-world applications and challenges faced by those who use its products daily.
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